In far away Singapore, Nigerian-Italian Ifeoma Ubby is redefining African fashion. Through her colourful pieces, Ify (short for her first name) is wooing a diverse audience who eke out a living in the cosmopolitan south Asian nation of Singapore. Born and raised in Italy by Nigerian parents, the designer who loves Fela Kuti’s music and Chimamanda Adichie’s works is proud of her roots and origin.
With her label Olive Ankara, the stylist and designer is showcasing her roots through the popular Ankara fabrics but with Italian finesse. With her small unit of artisans, Ifeoma has created a fashion brand redefining the “rules” about who should wear and how to style Africa’s most popular fashion fabric.
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