For many Black-owned businesses in the U.S., the coronavirus pandemic led to a scale back in production. This has resulted in the collapse or the near-collapse of many Black-owned businesses. While some struggle to make sales or post profit, some Black businesses have managed to make good sales.
Such is the success story of the entrepreneur behind ‘Black Girl Sunscreen (BSG),’ a lotion that helps protect the skin of people of color from the sun. In founding the company in 2016, Shontay Lundy was initially skeptical about the chances of her business idea as she wanted to target only women of color. Nonetheless, she persisted with the firm belief that she is bringing something unique to the market.
The post How entrepreneur Shontay Lundy raised $1m for her Black Sunscreen brand amid pandemic appeared first on Face2Face Africa.