The beauty industry is worth billions of dollars whilst the African beauty and personal care market is put at €12 billion. Unfortunately, Nigeria is yet to take a giant share of this market despite her huge population and foreign giants are still the biggest gainers in an industry that is daily growing in leaps and bounds. According to the NPD Group, the skincare category alone brought in a whooping $6 billion in sales for last year.
Looking to turn this around for Nigerian women and tap into this market for home and African cosmetologists is licensed cosmetologist and founder of COC Beauty School, Ayo Bassey who believes it is important for the right information to be passed across to ensure that standards are not compromised, especially in our continent where anyone can position as an organic skincare formulator.
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